• Welcome by the Master of Ceremonies, Denise Schindler, former Paralympic medallist, TV host and professional moderator.

• Official opening address by Kai Troll, CEO, EuropeActive.

Presentation of EuropeActive’s European Health & Fitness Market Report 2026, produced in collaboration with Deloitte. For the first time, we will also present wearables consumer data as part of the EuropeActive Market Report. This session will provide an overview of the current state and trends of the European health and fitness market.

This panel will explore the latest data on wearables from the 2025 European Health & Fitness Market Report and examine the key trends shaping their role in today’s society. The discussion will focus on how wearable technology is influencing consumer behaviour, health monitoring, and the future of the fitness and physical activity sector. 

Moderator: Mohammed Iqbal – Chief Strategy Officer (ABC Fitness)  

Time to connect. Meet old and new industry peers and friends. 

Presented by Anna Harvan, #BEACTIVE DAY Campaign Manager at EuropeActive. She will present key results and impact data from the annual campaign and explain how EuropeActive members and the wider community can easily get involved.

Further details will be shared shortly.

More information to be shared shortly.

Celebration of the winners of the EuropeActive Awards, recognising outstanding entrepreneurship, innovation and active citizenship in the European health and fitness sector.

In this keynote, we will explore the evolving role of longevity in the fitness industry – from emerging science and technology to new client journeys and business models. Drawing on global trends and real-world examples, we will discuss how operators can meet the needs of an ageing, health-conscious population and create meaningful, lasting impact.

GLP-1 therapies can act as a catalyst, but long-term success depends on structured physical activity, habit formation and supportive systems that help people maintain health over time.

Inspiring Keynote speaker from the fitness and FMCG industry – to be confirmed.

Session topic to be confirmed shortly. 

Bringing together industry icons, this discussion reflects on the day’s key themes and translates cross-sector insights back into the fitness industry. Touching on topics such as GLP-1, longevity, Gen Z, and mental health, the discussion will explore what has already been achieved and where the industry can do more to strengthen its impact. 

Closing remarks and reflections

The EuropeActive / FIBO Dinner is part of your EHFF registration and offers an extended opportunity to network and connect with the wider community in an informal setting.

If you are not attending EHFF but wish to purchase group tickets for the dinner, please contact emilia.happel@europeactive.eu.

Location:
Rheinterrassen / Tanzbrunnen
Rheinparkweg 1, 50679 Köln
(right next to the EHFF venue and Messe)

More information:
https://koelncongress.de/locations/tanzbrunnen-koeln/