Together with the EuropeActive staff, we take a 10 min walk to the Torre Melina, Grand Melia Hotel where the PC Operators Lunch and Meeting will take place.
A relaxed networking lunch to reconnect and kick off the Forum with fellow operators.
Please note that this event is available exclusively for PC Operators.
Address: Torre Melina Grand Melia Hotel, Av. Diagonal, 671, Les Corts, 08028 Barcelona, Spain
A closed-door session for operator members to share strategic insights, discuss challenges, and collaborate on sector priorities.
Please note that this event is available exclusively for PC Operators.
For all PC members and guests.
An elegant evening gathering for all attendees at one of Barcelona’s cultural landmarks — fostering meaningful connections in a unique setting.
For all PC members and guests.
For all PC members and guests.
Kick off and welcome.
Presentation by IGNACIO DE LA TORRE, Economic Research - Managing Partner and Chief Economist, at Acrano, Leading International Advisory and Alternative Investment Management firm.
Spain’s fitness market is booming — and in 2025, it’s one of the hottest in Europe. This session dives into the trends fueling that growth: from the rise of premium clubs and M&A moves to the unique public concession model no other country can match. Get the inside track on the operators to watch, the innovation redefining the club experience, and why international investors are betting big on Spain.
In this keynote Chris will chart how Lifesum was founded a decade ago, how the app first reached product market fit and how it now enables over 65 million people to make smarter more personalised food choices and build sustainable healthy habits for life. Chris will explain how Lifesum is reinventing itself as a platform for nutrition intelligence, using advanced AI to deliver a range of tools to optimize healthy eating, exercise, sleep, and wellbeing. Learn more about how Lifesum makes healthy living simple, actionable, and fun at www.lifesum.com
For all PC members and guests.
Visit three unique clubs in Barcelona: David Lloyd (premium wellness), Fitness Park (tech-driven low-cost model), and Eurofitness (community-focused public-private partnership).
Agenda:
13.30h-14.30h Eurofitness Piscina Can Dragó, Carrer de Rosselló i Pòrcel, 7-11, Nou Barris
14..45-15.30h Fitness Park Rossello, C/ del Rosselló, 290, L'Eixample, 08037 Barcelona
15.45-16.30h David Lloyd Turo, Av. Diagonal, 673-685, Les Corts, 08028 Barcelona, Spain
With MIQUEL LLADO, Strategy Advisor, Prof. Strategic Management. Senior Lecturer IESE Business School. Author. Keynote. ExCEO Sara Lee Bakery Europe-Bimbo. ExVP PepsiCo Foods Spain.
For all PC members and guests.
For all PC members and guests.
Casual dinner for all PC members and guests. Enjoy valuable time together by the beach.
Restaurant: https://www.tejadamar.com/en/
For all PC members and guests.
For all PC members and guests.
Panel Discussion. PC Members sharing experiences and best practices.
Please not that the origial speaker With Emma Zwiebler, CEO, World Federation of the Sporting Goods Industry needed to cancel her attendance.
We are confirming a high level speaker from FC Barcelona by Monday, 23.06.
Wrap up the forum with final reflections. Networking lunch.
A dedicated session for FitTech members, but accessible to other PC members. The role of this meeting is to align on joint initiatives, explore innovation trends, strengthen collaboration within the community.
Afternoon & Evening Departures